Local Internet Marketing Strategies

The internet has turned traditional marketing on its head. Today 51% of buyers characterize themselves as “Shop online, purchase offline.” But this isn’t just young people. The reality is that nearly all consumers (approximately 97%) now research online before buying. In fact, studies show that 90% of online commercial searches result in offline brick and mortar purchases.
 
Once these searchers have finished their research 70% of them use local search to find offline businesses. 55% of all local searches are done with the intent to buy. Eight out of 10 people searching online for local businesses call or visit a store – and 60% of those calls or visits result in a purchase of some kind.
 
In the past, advertisements were broadcast exclusively through mass marketing channels like radio, TV and newspapers. With social media, however, the prospects control the communication through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
 
What does this mean to you? Unless you are a modern marketing expert, you need a knowledgeable guide to help you plan and execute online and mobile marketing strategies. The best part is that all of this can be done with zero extra effort on your part.
 
Read over our pages and then give us a call at 520.720.0377 for a no-obligation consultation. Or pop over to our contact page and send an email.